London-based XLMedia, the iGaming guru, kinda slipped up 🙈 by putting a young footballer in the spotlight on the ‘gram for freebetsdotcom.
So, they posted this pic of Mason Mount from Chelsea last July, and it got the referee blowing the whistle 📣 with two complaints. Why? Because, apparently, featuring a sports dude under 25 in gambling stuff ain’t cool with the UK Advertising Standards Authority (ASA). 🚷
ASA was like, “Yo, XLMedia, hit us up!” But no response. Oopsie! 😬 They kinda shrugged off the advertising code.
According to the CAP Code, you can’t have a person under 25 (or looking like it) playing a major role in ads. ⛔
ASA spilled the tea ☕: “Even though freebetsdotcom isn’t straight-up gambling, using it gets people close to gambling. So, featuring an under-25 in the ad? Nah, bro, not cool. That Mason Mount pic was the ad’s superstar, and he’s 24, duh! So, it’s a red card for this ad.“
Bummer alert! The ad got the banhammer ⚔️, and XLMedia got a reminder 📝 to answer ASA’s calls quick.
Stocks in XLMedia Ltd. (LSE:XLM) stayed chill 😅 at 10.00 pence per share in London. No wild rides after this news! 🎢
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