Whoa, folks! Hold onto your hats because Flutter Entertainment just scored a slam dunk 🏀 in the Balkans. They snagged a massive 51% stake in MaxBet, a Serbian sports betting and gaming legend, for a cool €141m 💰.
And that’s not all! If MaxBet hits it out of the park financially in 2023, Flutter might just slide in for an even bigger slice of the pie 🥧. Picture that, cha-ching!
🗣️ Flutter CEO, Peter Jackson, spilled the beans: “Yo, world! MaxBet is joining the Flutter fam! We’re leveling up in the international game, hunting for those top spots in regulated markets. MaxBet is like the golden ticket 🎫 for us. We’ve done it in places like Georgia, India, and Italy. Now, we’re bringing that same magic to Serbia, baby!“
MaxBet is rocking the scene in Serbia, holding a solid 20% slice of the online betting action. That’s around 95,000 monthly online players who can’t get enough of the MaxBet magic 🎩✨. They’re not just an online sensation; they’ve got over 400 retail betting joints sprinkled across Serbia, Bosnia, Montenegro, and North Macedonia.
📊 Financial scoop: MaxBet raked in a mind-blowing €145m in revenue in the year leading to June 2023, with a cool 44% coming from online action. Their EBITDA game was strong at €32m. Serbia was their crown jewel, accounting for a whopping 89% of the revenue.
Hold tight, there’s a waiting game! We’re all eyes on the regulatory thumbs-up for this awesome deal. It’s scheduled to seal the deal in the first quarter of 2024.
Breaking it down, Flutter Entertainment shares are doing a little dance, currently 1.06% lower, hanging out at 13,510.00 pence per share in London. We’ll keep our eyes peeled for more updates! 📈💃
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