Finland’s gaming sensation, Veikkaus, just dropped a cash-loaded bombshell: their revenue soared by a jaw-dropping 0.6%, swelling up to an epic €519.0 million in the first half of 2023. Who’s the MVP? Their digital playground, responsible for over half of this mega success! 💻💰
Casino Brawls the Way to Glory: Hold onto your virtual hats, because the Casino division is on a rollercoaster of wins, scoring a slam-dunk 6% rise, banking a cool €179.5 million! That’s not all, folks—Veikkaus’ online casino scene skyrocketed by an insane 9%, racking up an impressive €93.2 million. And guess what? The traditional land-based casinos didn’t want to be left out of the party, joining in with a sneaky 2% bump, raking in €82.3 million. 🎉🎲💵
Jackpot Whoopsies in the Lottery Game: While Casino was flaunting its bling, the Lottery wasn’t exactly throwing a party. The Lottery GGR stumbled by 2% to €278.2 million in H1. Blame it on Lady Luck, as lower Lotto jackpots and fewer drawings compared to the last year were the party poopers. But hey, it’s not all bad news—Eurojackpot had its moment of glory with a whopping 21% rise, hitting €78.1 million! 💸🎉🎈
Sports Betting Dives into Drama: Sports Betting? It’s like a telenovela with a hint of drama. The GGR took a little stumble, falling 1.5% to €61.3 million. What’s the culprit? Tech glitches from Toto at the start of the year, messing up the game margins. Talk about a plot twist, right? 🏆📺
Digital Domination Chronicles: Veikkaus isn’t just playing the game; they’re owning it! A staggering 54% of their GGR is popping in from the digital world, while the remaining 46% comes from those classic retail spots. Talk about striking a balance! 💻🛒💰
Expenses and “Cha-Ching!” Moments: Veikkaus was like, “Yeah, we’ll pay that lottery tax—no biggie!” They dropped a cool €25.9 million, a 48% raise from last year. Material costs went up 3% to €61.1 million, and the employees’ benefits party? It’s like a dance-off with a 10% boost, reaching €46.0 million. The party doesn’t stop—other business expenses? A 17% rise to €60.5 million! And those fancy words, “depreciation and amortization charges”? They joined in, too, showing off a 4% surge at €17.1 million. With all these expenses, their profit tap dipped a tad by 6% to €311.9 million. 💰💃💸
Veikkaus Boss Says “Yeah, We Rocked It!” Regina Sippel, the big cheese at Veikkaus, was like, “Yeah, baby! We rocked that first half! The digital channel? We owned it!”
Fennica Gaming: Scratching that Itch! Veikkaus’ B2B magic trick, Fennica Gaming, turned some heads, even if it saw a loss of €3.4 million. Those online scratchcards? Like catnip for corporate players worldwide! Norway, Sweden, Denmark, Latvia, and Germany are all up in this scratchy goodness. Timo Kiiskinen, Fennica Gaming’s big shot, was all about the scratchcards, quality games, and high-tech action. 💳🎉🤑
Going Full Sherlock on Gambling: Veikkaus played Sherlock, introducing new sales terminals like bosses between Feb and Apr. They went all James Bond with an ID requirement for draw games starting May 15th. The goal? Preventing gambling mishaps, kicking underage gaming to the curb, and creating the ultimate safe gaming vibes.
In a world where digital domination meets jackpot jubilance, Veikkaus has shown that a little innovation, a splash of fun, and a whole lot of hustle can lead to huge wins. 🚀🤑🎉
#VeikkausVibes #iGamingInnovation #DigitalDelight
